Colour Theory

Colour plays a vital role in design and everyday life. It can make or break a design, so as a graphic designer you need to be aware of what affect colour has on the viewers of your designs. It can draw your eye to an image. Sometimes it can trigger an emotional response. It can even communicate something important without using words at all.

Artists and designers have followed color theory for centuries. It can help you feel confident in many different situations, whether it’s choosing colors for a design or putting together the perfect outfit. With a little insight, you’ll be looking at color in a whole new way.

Watch the videos below to learn more about color.

Colour Psychology

Find out how colours affect your mood, emotions and behavior, and use the power of colour psychology to read personalities and persuade people. Whether you realize it or not, colours affect your purchase decisions, and they’re constantly used by big brands.

We hope you enjoyed learning the basics of color!

Be sure to check out the rest of our graphic design topics, including:

• Principles of Design
• Elements of Design
• Typography
• Layout and Composition